Humana Inc., headquartered in Louisville, Kentucky, is one of the nation\'s largest publicly traded health benefits companies. Humana offers a diversified portfolio of health insurance products and related services - through traditional and consumer-choice plans - to employer groups, government-sponsored plans, and individuals.

Today, Humana is a leader in consumer engagement. Throughout its diversified customer portfolio, the company provides guidance that can both help lower costs and lead to a better health plan experience.



Are you a fit



Are you a creative innovator and communicator\' Can you grasp complex concepts and make them simple and motivating for internal and external audiences\' Are you a web expert with a traditional marketing discipline\' If so, then this role might be the right fit.



Assignment Capsule:



As the New Frontiers Marketing Director you will have oversight of web/new media, international marketing, new products, new channels, pricing, mobile consumer strategy, and special projects. You will develop the blueprint for Humana\'s emerging marketing strategies, leveraging the web, mobile devices, and new products and channels to achieve our business objectives, while ensuring alignment with Humana\'s strategies of Guidance and Consumerism, and consistency with the Humana Experience. The right candidate will possess the following capabilities:

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  Leading internet strategist and an expert influencer
  
  
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  Create new products, channels, determine pricing and develop a business plan to execute the idea
  
  
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  Assess the competitive landscape and develop a go to market strategy
  
  
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  Develop a mobile consumer strategy and position Humana as a leader in this space
  
  
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  Collaborate and partner with the internal Innovation organization
  
  
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  Understand Humana\'s business model and apply this as well as web knowledge to increase sales
  
  
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  Assess and leverage business opportunities and move into the business once developed
  
  
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  Enterprise tracking and reporting from end to end (sites to internal systems)
  
  
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  Identify integration points across audiences to deliver a positive web experience
  
  
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  Integration with all relevant facets of Humana\'s business, including Marketing, IT, Service Operations, Human Resources, Sales, and lines of business
  
  
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  Ensure the web consistently articulates/delivers brand position, supports growth of brand awareness
  
  
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  Educate on web best practices
  
  
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  Build relationships and network internally and externally
  
  
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  Possess business acumen and able to produce results and quantify success
  
  
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  Lead internet strategist with demonstrated success in customer-focused internet strategy and development within a high-visibility, public company with a complex operating model
  
  
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  Understanding of qualitative and quantitative research methodology, as well as an ability to analyze both primary and secondary research data, then interpret findings and translate into action steps that impact communications strategy
  
  

Key Competencies

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  Builds Human Capital:
  
  
  
  You deliver current, direct, complete and actionable feedback to associates to support continuous learning and growth; while ensuring that diverse perspectives are widely held, modeled and promoted. By selecting, deploying, developing and rewarding diverse talent, you are able to foster Humana\'s strategy and meet business requirements.
  
  
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  Acts Strategically:
  
  
  
  You foster a consistent understanding of strategy, translate it into defined plans, and \"stay the course\" to implement it, while anticipating and identifying where change is needed.
  
  
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  Communication:
  
  
  
  You actively listen to others to understand their perspective and ensure continuous understanding regardless of communication channel or audience.
  
  
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  Leadership:
  
  
  
  You inspire extraordinary results by: engaging associates, valuing diversity and shaping culture to support a high performance environment.
  
  

Role Essentials:

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  Bachelor\'s Degree in Marketing, Business or similar
  
  
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  5+ years experience in leading one or more internet functions, e.g. user experience, content mgmt, metrics, business development
  
  
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  10+ years experience in managing staff directly and project teams indirectly
  
  
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  Executive level business program management
  
  
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  International business exposure
  
  

Role Desirables:

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  Master\'s Degree of Business Administration
  
  
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  Experience in a highly complex, muSee AboveJob type: Full TimeEducation: Bachelor
  
  
  To Apply:
  Sign up and submit your resume on Jobirn.